World Wildlife Fund – Love it or Lose it PSA Campaign

For 60 years, World Wildlife Fund (WWF) has worked to help people and nature thrive. As the world’s leading conservation organization, WWF works in nearly 100 countries, collaborating with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live. WWF’s powerful new PSA campaign “Love It or Lose It” uses the universal message of love to highlight the interconnected relationship we share with nature and what is at stake if we lose it. From bountiful oceans, soaring intact forests, clean flowing freshwater, abundant wildlife, plentiful food sources and a stable climate, we love it all and depend on it to survive. But if we don’t love it enough, enough to conserve it all, then we will lose it. Thank you in advance for supporting this campaign and helping educate the public about the vital importance of wildlife and wild places.

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