PBRF Obesity PSA

Welcome to Obecity, USA | PBRF Obesity PSA

To gain support in our fight to end the obesity epidemic in America, Pennington Biomedical Research Foundation is launching a public service advertising campaign “Welcome to Obecity, USA.”

Since 1988, PBRF has helped Pennington Biomedical Research Center grow to become the world’s largest nutrition research center and a leader in obesity, diabetes and nutrition research.

And now we face our biggest challenge yet.

Over 115 million Americans have obesity, including 1 in 6 children. It is not only a key driver of American’s decreasing life expectancy, but over 48% of adults hospitalized with COVID-19 have obesity as an underlying condition. Now more than ever we must educate Americans who suffer from obesity about the systemic factors that have conspired to rob them of their health and well-being.

Obesity is a grave public health threat, more serious even than the opioid epidemic, and is the second leading preventable cause of death in the United States behind smoking. Bold health strategies have addressed public health crises in the past, and we must now tackle the crisis that is obesity.

Pennington stands ready to conquer this challenge, and PSA directors like you play a vital role in informing and engaging the public to help us in our mission to eradicate the obesity epidemic in America by 2040.

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