WildAid/The Environment Excuse Campaign: Help people Live more Sustainably
People are worried about the environment, but they have no idea what to do about it, so they do nothing which makes them even more anxious.
Regular people can be part of the solution and doing something constructive makes people feel better. It’s a win-win proposition. Up to 70% of carbon emissions can be eliminated through consumer engagement and behavior changes.
Our work is urgent because right now, mental health issues related to eco anxiety are spiking, particularly amongst America’s young people. Our messaging uses sassy copy and bold imagery designed to alleviate anxiety AND reduce carbon emissions pollution at the same time.
Both issues are some of the most critical of our time and we need your help to spread the word.